Wednesday, December 25, 2019

Marketing Strategy The Heart Of Marketing Mix - 990 Words

Individual Assignment (Marketing) Introduction Product strategy lead an integral role in a firm in the area of decision making. According to Kotler (1991), product strategy is the heart of marketing mix. Adopted a suitable product strategy is imperative for a firm as it cause a direct impact on the satisfaction of the customers. The backpack presented focuses on the function for sports consumers’ needs. This report is to figure out the best comprehensive strategy to fulfil consumers’ needs and simultaneously lower the expenses to maximise the profit. Therefore, several strategies which are differentiate strategy and quality strategy are discussed by analysis their advantages and disadvantages. Alternative strategies 1. Branding strategy Branding is the way that conveys the message of confidence, quality and reliability to their target market. Branding strategy is altered to differentiate the product from other competitors. The main purposes are product identification, repeat sales and new product sales. The first purpose is to develop a brand name with high brand equity that familiar and easy to indicates. Secondly, repeat sales depend on the development of customers’ brand loyalty to purchase the product again. The third purpose is to facilitate new product sales when introducing a new product to gain more attention and acceptance. 1.1 Advantages of branding strategy Branding may create the perception of a marketing message virtually instantaneously. A trusted brand hasShow MoreRelatedDetermining The Final Marketing Mix1299 Words   |  6 Pages3. The final part of the assessment involves determining the final marketing mix in relation to the new marketing opportunity. As part of finalizing your marketing mix, answer the following questions: What environmental factors could have an impact on the selected marketing mix e.g. economic conditions, the political or legal environment, etc? Competition: considering the fact that there are about 4 pubs, and 3 motels in the local area, competition does affect the business on a good levelRead MoreBest Marketing Mix For New Product Or Service Opportunity Essay1134 Words   |  5 PagesBased on all of the answer above and the work you have completed in relation to question 1 and 2, identify and describe the best marketing mix for the new product or service opportunity. Provide your reasons for this choice. Best marketing mix Description Reasons for this choice Product New product line to be included will be the organic and environmental friendly hair dying products This product will have zero negative impact to human health such as asthma or skin allergies or the natural environmentalRead MoreYwca1089 Words   |  5 PagesYWCA Donna Echols MKT/421 Mr. Zack November 26, 2013 Marketing is all about creating a really solid decision, which will lead to more money. In this paper I will give some history of my organization, and explain how each element of marketing affects the organization. In addition I will cover the industry in which the organization resides in. History The YWCA has been around for decades, and will be around for decades more. The YWCA stands for Young Women Christian Association. The organizationRead MoreMc Donalds Maketing Strategies Essay1527 Words   |  7 Pagesthe marketing strategies being pursued by McDonalds and identify the market dominance, which has lead to McDonalds being on of the most successful multi-nationals to date. Effective marketing has enabled McDonalds to create a worldwide demand for fast food. ‘The aim of marketing is to make selling superfluous. The aim is to know and to understand the customer so well that the product or service fits him/her and sells itself! Peter Drucker, Cited in Marketing Concepts Strategies p6 Read MoreBusiness Analysis : Starbucks Coffee1509 Words   |  7 Pagesa mutual respect. The marketing mix concept often referred to as the â€Å"4Ps† (McCarthy, 1964), as a means of translating marketing planning into practice (Bennett, 1997) is one of the fundamental concepts of marketing theory. Marketing mix is not a scientific theory, but merely a conceptual framework that identifies thee principal decision making managers make in configuring their offerings to suit consumers’ needs. The tools can be used to develop both long-term strategies and short-term tacticalRead MoreTASK1 Marketing Concept and Process 1.1: Marketing and Various Elements of Marketing700 Words   |  3 PagesTASK1 Marketing Concept and Process 1.1: Marketing and Various Elements of Marketing Process Several authors are explained about marking in a different ways. According to Kotler and Armstrong â€Å"Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others† and Marketing is the process of analyzing marketing opportunities, selecting target markets, developing the marketing mix and managing the marketing effortRead MoreInternational Advertising : Theory And Approach925 Words   |  4 Pagesthe varieties in both the theoretical approach and application. is a complex concept that varies drastically in both theoretical approach and application. The emerging global consumer culture is affecting international marketing theories and in return, international promotional mix decisions. American culture is dominating the global markets due to the use and application of international advertising by American companies. In order to appreciate the differences in international advert ising from theRead MoreMarketing, Management And Finance1176 Words   |  5 Pages In the very complicated world of business there are three main things you need to focus on, Marketing, Management and Finance. Now to get more in depth on marketing. Marketing is a group of activities designed to expedite transactions by creating, distributing, pricing, and promoting goods, services, and ideas to create exchanges that satisfy individual and organizational goals. Marketing ensures that the products consumers want to buy are available at a price they are willing to pay and that theRead MoreBusinesses Are Profit Seeking Entities Essay933 Words   |  4 Pagesachieve these objectives, businesses have to satisfy the consumers’ needs. Marketing helps to realise this through marketing activities. By helping to sell, marketing activities contribute to the creation of wealth. According to the CIM (Chartered Institute of Marketing) â€Å"Marketing is the management process responsible for identifying, anticipating and satisfying consumers’ requirements profitably.† In other words, marketing helps businesses to put a product on the market at the right place, at theRead MoreSocial Marketing1446 Words   |  6 Pagestermed social marketing. Rather than dictating the way that information is to be conveyed from the top-down, public health professionals are learning to listen to the needs and desires of the target audience themselves, and building the program from there. This focus on the consumer involves in-depth research and constant re-evaluation of every aspect of the program. In fact, research and evaluation together form the very cornerstone of the social marketing process. Social marketing was born as

Tuesday, December 17, 2019

Literary Examples Of Didactic Literature - 1194 Words

Didactic literature is not always written alike, it has been and is written to teach children morals, politeness, how to be obedient and responsible and to teach children how they should conform to religious and cultural expectations. Authors use different didactic approaches to convey their desired lesson or persuasion. Examples of didactic readings from our class lectures are The Purple Jar by Maria Edgeworth which uses didacticism to teach that things are not always what they appear and the differences between need and want. In contrast, the story of The Good Little Boy by Mark Twain, uses poking fun at the didactic message of how a good boy is to behave to teach the lesson. Lastly, in the writings of James Janeaway’s A Token for†¦show more content†¦Rosamond is very disappointed and her mother reminds her that her of her input on Rosamond’s purchase that she did tell her to examine the beautiful purple jar before making her decision. Rosamond’s mother tells her â€Å"But didn’t I tell you that you had not examined it, and that perhaps you would be disappointed?† With this the author is teaching the didactic lesson that things are not always as they seem and the reader should always closely examine their decisions. Rosamond ends up with stones in her shoes causing her pain and eventually not being able to attend an event with her father due to her appearance. In this the author is showing the poor decision Rosamond made and the consequences of that decision. Rosamond confides in her mother that she made a poor decision and she would like new shoes now. Rosamond’s mother responds to her request with â€Å"No, Rosamond, you must abide by your own choice; and now the best thing you can possibly do is bear your disappointment with good humor.† The Purple Jar teaches the difference of need and want, that evaluation of the decision should be thorough as things are not always as they appear and th at there are consequences for every decision the readers make. In The Story of The Good Little Boy by Mark Twain, Twain takes a contrasting approach to didactic literature where he tells a story of Jacob Blivens who isShow MoreRelatedLiterature Review : The Great Thing About It Essay1525 Words   |  7 Pagesworld as we know it is fascinating, multifaceted, and cultured because of the literary aura that has been present throughout time. Just like the people that fill our world, some literature has been hurtful, some is beneficial to certain groups and cultures, and some is for pure entertainment. However, the great thing about it is that literature has the ability to connect any form of art through the past and present. Literature has no age and therefore can speak to generations and help enlighten futureRead MoreWhat Are The Literary Elements Used In Alices Adventures In Wonderland1110 Words   |  5 PagesAlice meets; for example, The Caterpillar is extremely wise and provides A lice with knowledge – while he is not extremely kind, he helped Alice by giving her the one tool needed to get through Wonderland; information. Furthermore, Alice meets the Chesire Cat, The Queen of Hearts, and The Hatter. Alice goes on many adventures in Wonderland which will be dissected later. Throughout the story, there are many literary elements however, Alices Adventures in Wonderland is a great example of a subversiveRead MoreSongs of Innocence and Songs of Experience by William Blake Essay example1126 Words   |  5 Pageshis time, is today thought to be an important and seminal figure in the literature of the Romantic period. Being such a figure he has no doubt helped to influence many great thinkers throughout history, one of whom I believe is Carroll. There are many instances throughout Carroll’s story where comparable concepts of innocence and adulthood are evident. Through its themes of romanticism, Carroll crafts a story that is anti-didactic by its very nature. Before defending such claims, it’s necessary to expandRead MoreEssay Modernism versus Modernismo1057 Words   |  5 Pages and the literary world, as well as the rest of the Western world, was shaken to its foundation (Harmon 298). Faith in modern Western civilization had been shaken, and disillusionment with modern society was widespread. The authors of the time who went on to form the Modernist movement, did not feel that the literary styles in use up to that point were adequate means of expressing the chaos which they were now witnesses to. They felt that a new period of history required a new literary medium toRead MoreThe Major Works of Thomas Carlyle Essay1582 Words   |  7 Pages The literature of Victorian England is infused with the scientific as well as the humanitarian spirit, the romantic as well as the didactic note. It was essentially an Age of Prose- the direct influence of the growth in science and the questioning spirit -with great progress in critical pr ose writing. The inconsistent features of the early Victorian Britain were clearly reflected in the pamphlets, essays, lectures, and books of Carlyle, the greatest figure in the general prose literature of hisRead MoreAnalysis Of Edgar Allen Poe s Influence On American Literature878 Words   |  4 PagesWhen thinking of American literature, it’s difficult to pinpoint an author who absolutely hits the nail on the head about what exactly defines American literature and what it means. The definition is also liable to change depending on the person’s depiction of each story that is written. You simply cannot wrap it up into one sentence and call it a concrete definition; there is too much diversity and complexity within its significance. There are also numerous centuries with different eras that allRead MoreDark Romanticism By Edgar Allen Poe1625 Words   |  7 PagesOne of the biggest literary of all times was known as dark romanticism. This kind of literature comes fro m the darkness inside of a person. Many people who like this style are know to be obsessed with gothic nature. Dark Romanticism is also know to come from darkness in the human soul, original sin, and a dark outlook on society. Dark Romanticism is the complete opposite of romanticism. According to what is dark romanticism â€Å" Dark Romanticism is. A sort of genre threat combines traditional love objectsRead MoreAchievements and Weaknesses of the Middle Kingdom and Its Downfall1316 Words   |  6 PagesC. to 1780 B.C.,[2] it was during the Twelfth Dynasty that Egyptians opened a wide trade amongst other countries, improved agricultural systems, fortified and expanded Egyptian borders with a strong military reputation, and explore the arts and literature to a depth which Egyptians had not previously. The Middle Kingdom has little weaknesses, but these did not prevent its gradual downfall. For Ancient Egypt, a significant advantage of the Middle Kingdom was its trade with other countries. In PalestineRead MoreConventions of Nursery Rhymes1167 Words   |  5 Pagesmetrical rhythms, rhyme schemes and repetition of words or sounds. In the poems Young Night-Thought and Where Go the Boats?, Robert Louis Stevenson follows the conventional form of nursery rhymes by using repetition and rhyme schemes to ensure the didactic message is absorbed. Repetition and rhyme scheme go hand in hand when present in nursery rhymes. In Young Night-Thought, Stevenson uses repetition of both sounds and of words as a technique to help with the understanding of basic language. The repetitionRead MoreThe Thousand and One Nights Essay931 Words   |  4 Pages from the proud to the humble, from the gruesome to the gleeful, the tales thread the whole scope of human experience into one long narrative. Some stories are stretched out and form a sort of mini-series. The Voyages of Sinbad the Sailor, for example, are told in seven installments. Others are short anecdotes, barely one page long. The stories in The Thousand and One Nights originated in a wide geographical area. Although most relate to medieval Arabic culture and civilization, many stories are

Monday, December 9, 2019

First Act of Death of a Salesman Essay Example For Students

First Act of Death of a Salesman Essay How and what do we learn about Willys Character and Beliefs from the First Act of Death of a Salesman?  In Act one of the play Miller begins with a dialogue between the main character Willy and his wife Linda. Willy is a travelling salesman and the reader learns that he is having trouble with his mind as it drifts from the past (memory) to the present (reality). Throughout the first act Miller begins to reveal Willys character and beliefs. The reader learns that Willy is an unsuccessful salesman; he believes that the key to success Is not what you know but who you know. From the opening scene Miller presents the reader with Willys first problem, we are told that while Willy was driving and admiring the scenery his car veered off the side of the road. Linda thinks the problem is with the car, however, Willy disagrees he says I absolutely forgot I was driving .I have such thoughts, I have such strange thoughts. This shows that Willy himself was abnormal. During Willys first flash back when Biff and Happy were children, we learn about Willys character with his eldest son, Biff. We find out that Biff is Willys favourite son as he is a star athlete, popular with the girls and well liked. Being well liked is an important part of Willys character. He believes that being liked, leads to success. Although Willy encourages success, he fails to provide his boys with morality. This can be seen when Biff steals a football from the school and Willy says Sure, hes gotta practise with a regulation ball, doesnt he? Coachll probably congratulate you on your initiative! Willy encourages his boys to steal building supplies from a building site so that he could build a new stoop and doesnt seem to care if they get caught. He even brags about what they steal, You shoulda seen the lumber they brought home last week. At least a dozen six-by-tens worth all kinds a money. He is proud of their theft. This encourages their deviant behaviour. It becomes apparent within Act 1, that Willys character is both immoral and dishonest. Dishonesty is common throughout the Death of a Salesman. Willy lies to Biff, Happy and Linda. The dishonesty begins at the start of the play when Willy tells Linda the reason he came home was because he couldnt drive any more. However, we later find out that the truth is because he almost ran over a child in Yonkers and it scared him. Willy also lies to his boys about having coffee with the Mayor of Providence and he claims, I can park my car in any street in New England and the cops protect it like their own. But we later find out that Willys lies cover up his lack of confidence. He later admits to Linda that people in New England appear to laugh at him. Finally, Willy lies about the amount he is selling. One minute he states his is making $1,200 and then the next he admits the truth, that he only made $120. The reason why Willy is dishonest to his boys and Linda is because he wants to impress them and not appear as a failure to them. Lying is his method of hiding what he sees as his inadequacies.  Willys immorality is evident in the disclosure by Miller of his mistress

Monday, December 2, 2019

Why Limits Are Imposed on Criminal Laws free essay sample

The founding of criminal law on the principle of rule of law means that the power of government is limited. Unlike royalty in the Middle Ages, which had limitless absolute power, governments are limited in the behavior that can be declared criminal and in the punishments that can be applied for violations of criminal laws. Seven benchmarks are used to assess the legality of criminal laws: * Principle of legality * Ex post facto laws * Due process * Right to privacy Void for over breadth * Cruel and unusual punishment Principle of legality refers to a principle that a person may not be prosecuted under a criminal law that has not been previously published. Before a man can be punished as a criminal under the law, his case must be plainly and unmistakably’ within the provisions of some statute. Ex post facto is a Latin term meaning from a thing done afterward. Ex post facto often refers to a law that applies retroactively, thereby criminalizing conduct that was legal when origi nally performed. We will write a custom essay sample on Why Limits Are Imposed on Criminal Laws or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The U. S. Constitution prohibits ex post facto laws. However, the Supreme Court has held that that the prohibition of retroactive laws applies only to criminal, not civil, laws. A sentencing law violates the ex post facto prohibition if it operates both retrospectively and to the potential disadvantage of the defendant. This is not limited to substantive changes in the content and criteria of legal rules. Restrictions on the extent of favorable discretion that a court can exercise are within the ex post facto prohibition, too. The ex post facto clause generally prohibits states from enacting any law that â€Å"changes The punishment, and inflicts a greater punishment than the law annexed to the crime, when it was committed. † For example, sex offender registration laws have been held not to violate the ex post facto clause on the basis that they are not intended as punishment, but as a deterrent against future offenses. A due process model is type of justice system which is based on the principle that a citizen has some absolute rights and cannot be deprived of life, liberty, or property without appropriate legal procedures and safeguards. Due process involves both procedural and substantive aspects. Procedural due process requires fairness in the methods used to deprive a person of life, liberty or property, while substantive due process requires valid governmental justification for taking a persons life liberty or property. Due process requirements apply to both criminal and civil law. Due process generally requires fairness in government proceedings. A person is entitled to notice and opportunity to be heard at a hearing when they have life, liberty. r property at stake. Laws should be applied to persons equally, without discrimination on prohibited grounds, such as gender, nationality, handicap, or age. In criminal cases, fair procedures help to ensure that an accused person will not be subjected to cruel and unusual punishment, which occurs when an innocent person is wrongly convicted. Due process requirements apply to such government proceedings as trials, parole hearings, and administrative hearings involving be nefits, among others. Void for Overbreadth are laws that go too far, that is, in an attempt to prevent a specific conduct, the law not only makes that conduct illegal but it also prohibits other behaviors that are legally protected. Void- for- overbradth laws frequently are connected with free speech and expressive conduct. Cases challenged for overbreadth that have made their way to the U. S. Supreme Court involve laws prohibiting activities such as public protest, nude dancing, panhandling, erotic art, and flag burning. Cruel and unusual punishment is prohibited by the U. S. Constitution as well as some state constitutions. The U. S. Constitutions Eighth Amendment states: Excessive bail shall not be required, nor excessive fines imposed, nor cruel and unusual punishments inflicted. â€Å" The defendant has the burden of proving that his punishment is greater than that imposed for more serious offenses in the state and that similar offenses in other states do not carry punishments as severe. Critics of the death penalty argue that it constitutes cruel and unusual punishment. The issue of cruel and unusual punishment often arises in claims of prisoner mistreatment by officials.